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FREE Customers! Why To Continue A Coupon Campaign That's "Only" Breaking Even

Posted by David Flash on

FREE Customers! Why To Continue A Coupon Campaign That's "Only" Breaking Even

Sometimes an advertiser may consider canceling a campaign that is "only" breaking even. While I would suggest ways to optimize the ROI, I would also point out that the value of the "free" branding in getting your message out to enough people to generate that break even response has value. Tax Prep Entrepreneur and Marketing Specialist Chauncey Hutter goes a step further in Direct Response Guru Dan Kennedy's book, No B.S. Direct Marketing: Truth be told, I'd be happy spending a dollar and getting a dollar back with a $1.00 to $1.00 ROI. Why? Because I am getting a customer...

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9 Elements Of An Effective Coupon Ad

Posted by David Flash on

9 Elements Of An Effective Coupon Ad

When it comes to coupon advertising design, a well executed ad is greater than the sum of its parts. Following are the 9 basic parts of a coupon ad. Many of the descriptions of the layout elements also include, tips to optimize the element for maximum attention and redemption. 1. Offer: Make the offer value or discount HUGE in comparison to other elements as coupon. Sometimes, it the offer is buy one get one free, or buy one get one 50% off, the HUGE text will only read “FREE” or “50% Off” and then explain the required additional purchase in the...

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5 Keys To Advertising Sales Success

Posted by David Flash on

5 Keys To Advertising Sales Success

A successful career helping businesses grow through effective advertising can be extremely rewarding, both personally and financially. You can help your clients see their businesses thrive and earn a great income for yourself and your family in the process. Following are 5 keys to help unlock a thriving media sales career. 1. Make up your mind that you are going to succeed. It has been proven that the biggest factor in a successful sales career is not intelligence or industry knowledge. Though both are important, the biggest factor in sales success is optimism. A positive mental attitude and a successful self...

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Hot HVAC Promotion Strategy

Posted by David Flash on

Hot HVAC Promotion Strategy

Here's a hot loss leader that generates some cool profits in the HVAC business! In Jay Abraham's book, The Sticking Point Solution, he outlines the following "losing" strategy to help a Texas air conditioning company grow its sales and profits with a promotional offer on service calls over 30% below cost: A few years ago, I worked with a small company in Texas that provided heating/air conditioning services. The owners and I did a thorough analysis of its metrics and determined that the majority of its business was driven by people who hired the company to come out and simply...

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How Local Advertising Is Like The Oil Business

Posted by David Flash on

How Local Advertising Is Like The Oil Business

The best way to grow a rewarding career as a Media Sales Professional is think of the long term, mutually profitable client relationships we seek as “oil wells.” Like drilling for oil, we are seeking to create campaigns for clients that “flow” a steady stream of profits for all parties. Campaigns that work to grow their businesses month after month, year after year. In doing this, we create an “oil well” client relationship, one that generates a steady stream of profits for the client and our firm for a long, long time. Because the client is making money and knows it...

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